Stuart Sokoloff
Senior Manager, Season Ticket & Group Sales
ABOUT ME
Stuart Sokoloff is a seasoned sports business professional and proud Germantown, MD native, currently serving as Senior Manager of Season Ticket & Group Sales at Athletes Unlimited.
With over a decade of experience in the sports industry, Stu is in his second season with AU, where he leads revenue growth initiatives, fan engagement strategies, and outreach programs designed to enhance the overall spectator experience.
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Stu’s career in sports began during his time at Springfield College, where he completed an impressive 16 internships. Since then, he has held key roles with major organizations including the San Francisco Giants, Phoenix Suns & Mercury, Baltimore Orioles, and the Cleveland Guardians & Cincinnati Reds Spring Training facility.
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A passionate educator and mentor, Stu is also an adjunct professor at his alma mater, Springfield College, where he teaches a 300-level course in Sports Sales, helping prepare the next generation of industry professionals with real-world insight and practical tools.
Beyond his domestic experience, Stu has also worked internationally, contributing to the Israeli National Baseball Team prior to the 2020 Tokyo Olympics and at the 2023 World Baseball Classic. He recently joined the Board of Directors for the Jewish National Fund, adding to his history of service on several nonprofit boards.
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Stu’s career was built on an extraordinary foundation of hands-on experience — during his four years at Springfield College, he completed 16 internships across various sectors of the sports industry, a testament to his drive and commitment to learning the business from the ground up. He holds a Bachelor of Science in Sport Management, with minors in Sports Analytics and Coaching, and served as Vice President of his class while actively leading multiple student organizations.
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When he’s not driving revenue strategies or mentoring future sports leaders, Stu travels the country with his wife, a travel nurse. He enjoys exploring new restaurants, staying active in the gym, and cheering on his favorite sports teams wherever life takes him.
Connect With Me
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